1. Who we are
APS MAJESTE Brand ("APS MAJESTE," "we," "us," "our") is a botanical skincare and fragrance company incorporated in Udaipur, with operations in Udaipur, India and Udaipur, India. Our website is www.apsmajeste.com. This Privacy Policy explains how we handle personal information we collect through our website and our products.
2. What we collect
We collect only the information necessary to operate our business and serve our customers:
- Contact information — name, email, and message content when you contact our concierge or sign up for our newsletter. We do not collect or store payment information — all purchases are made through Amazon India.
- Communication records — the content of messages you send to our concierge or customer care team.
- Usage data — anonymized and pseudonymous analytics about how visitors use our site, including pages viewed, referral source, device type, and approximate location (city-level). We use privacy-first analytics that does not use cookies or track individuals.
- Preferences — product preferences, skin type, and fragrance interests you share with us for personalized recommendations.
3. How we use your information
We use the information we collect to:
- Respond to your enquiries and provide concierge support.
- Send marketing emails (newsletter, product launches) — only if you have explicitly opted in. You can unsubscribe at any time using the link in any email.
- Improve our products, website, and customer experience through aggregated analytics.
- Comply with legal obligations and prevent fraud.
Note: We do not process orders or payments directly. All purchases are made through Amazon India, which has its own privacy policy governing transaction data.
4. Legal basis (GDPR)
For visitors in the European Economic Area, our lawful bases for processing personal data are:
- Contract — to respond to your enquiries and provide the concierge services you request.
- Consent — for marketing emails and optional analytics (you can withdraw consent at any time).
- Legitimate interest — to prevent fraud, maintain security, and respond to your enquiries.
- Legal obligation — to comply with applicable laws.
5. How we share your information
We do not sell your personal information, ever. We share data only with the service providers who help us operate our business, under written agreements that limit how they can use it:
- Email delivery — our newsletter provider, to send marketing emails you have opted into.
- Customer support — our helpdesk provider, to manage concierge conversations.
We may also disclose information when required by law, court order, or to protect our rights, property, or safety.
6. International transfers
Your information may be processed in India and other countries where we or our service providers operate. When transferring data from the EEA or UK, we rely on Standard Contractual Clauses approved by the European Commission, or another lawful transfer mechanism.
7. Data retention
We retain personal information only as long as necessary for the purposes described in this policy:
- Communication records — 24 months after your last interaction.
- Marketing data — until you unsubscribe or request deletion.
- Concierge communications — 24 months after your last interaction.
- Analytics data — aggregated and anonymized within 30 days.
8. Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information (subject to legal retention requirements).
- Restrict or object to processing.
- Port your data to another service.
- Withdraw consent at any time (without affecting processing already done).
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, email privacy@www.apsmajeste.com. We respond to all verified requests within 30 days.
9. Cookies
Our website uses minimal cookies. We do not use third-party advertising or cross-site tracking cookies. The only cookies we set are:
- Essential cookies — for cart function and security (no consent required).
- Preference cookies — remembering your category filters and font size (optional).
- Analytics — we use Fathom Analytics, which is cookieless and GDPR/CCPA/PECR compliant by design.
10. Security
We protect your information with industry-standard measures including TLS encryption in transit, encrypted storage at rest, access controls, and regular security reviews. No method of transmission or storage is fully secure, but we work hard to protect your data and notify affected users promptly in the event of a breach.
11. Children
Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us and we will delete it.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, for material changes, notify you by email or a prominent notice on our website. We encourage you to review this page periodically.
13. Contact
If you have any questions about this Privacy Policy or our data practices, please contact:
- Email: privacy@www.apsmajeste.com
- Mail: APS MAJESTE Brand, Lake Palace Road, Udaipur, 313001, India
- Phone: +91 294 123 4567